Brand / Images | BELSTAFF
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British heritage brand Belstaff are celebrates their 100th anniversary this year, and to mark this achievement they are renovating a some existing spaces, as well as opening new stores in Edinburgh and London.
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At the end of 2023 we worked with the team at Belstaff to bring add an industrial edge to their spaces in London Regents Street and Cheshire Oaks with peices from the Brutus series, designed by Kristian Sofus Hansen & Tommy Hyldahl for 101 Copenhagen.
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Inspired by the Brutalist architecture movement of the mid-20th century, the Brutus collection comprises a dining chair, a lounge chair, a stool and a coffee table cast in lightweight fibre concrete creating a unique surface texture.
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Emphasising the fine balance between sharp architectural lines and a softer curve, the Brutus collection creates a sculptural statement but with a surprisingly compelling sense of comfort.
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The pieces we introduced to the spaces complimented their notion of a "future garage". A perfect industrial, yet natural, match with the refreshed stores featuring curved clay walls, stark lighting, wooden textures and smoke-hued ceramics.
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