THE INFORMATION THAT WE COLLECT
When visiting MODERN AND PRESENT, your device's web browser, IP address, and cookies are automatically collected. We also gather information on the specific pages or products viewed, referred websites or search terms and interactions.
The information that we gather uses the following methods:
COOKIES
Cookies are data files placed on your device with a unique identifier.
LOG FILES
Log Files collect data such as an IP address, browser type, Internet service provider, and date/time stamps.
WEB BEACONS
Web Beacons show us how you use MODERN AND PRESENT and your browsing experience. They record your movement as tags and pixels, known as electronic web tracking files.
In addition to the above, when you make a purchase or attempt to purchase through MODERN AND PRESENT, we collect your name, billing and shipping address, payment information, email, and phone number. The information collected is specifically for the order.
Payment information is encrypted and secured by Shopify, the platform we use, for the duration of the transaction. Shopify is an advanced online e-commerce platform which facilitates the sale of our products and services. All data is securely stored through Shopify's robust data storage, databases, and application. Data is kept safe on a firewall-protected server. It is not accessible by MODERN AND PRESENT or any other parties.
HOW WE USE YOUR PERSONAL INFORMATION
We utilise the collected order information to fulfil orders made on our site, such as processing payments, arranging shipments, and providing invoices, confirmation of orders. Furthermore, this order information is used to communicate with you, screen orders for risks of fraud, and share information or ads about our products or services based on your preferences.
The device information we gather is utilised for detecting risks and fraudulent activity, particularly by analysing your IP address. It also aids in enhancing and optimising the MODERN AND PRESENT site by producing analytics on customer browsing, interactions and evaluating the effectiveness of our marketing and advertising efforts.
HOW WE SHARE YOUR PERSONAL INFORMATION
MODERN AND PRESENT shares your personal information to external parties to effectively utilise your personal information, as explained previously. This includes using Shopify as our platform for our online retail store, Royal Mail and other couriers to aid delivery of your order. Google Analytics are used to gain insight on how our customers use our website.
YOUR DATA
If you sign up for our newsletter, receive notifications, or make a purchase, your information will be kept on file unless you request its deletion. To request the deletion of your data, please email us at www.modernandpresent.com.
